Valuinsight, a leader in Vehicle Inventory Management and marketing solutions announced today the public release of a brand new marketing, pay-per-click tool known as “iTurn”. iTurn is a revolutionary, automated Internet pay-per-click strategy, optimized for maximum ROI using Google, Yahoo, MSN, etc.. iTurn is designed to drive potential customers from search engines (Google, MSN, Yahoo, Etc) directly to the vehicle on the dealer’s website at the exact moment they are looking for a vehicle that is in the dealer’s inventory. iTurn generates at least 3 search ads per vehicle in the dealers inventory and generates deep keyword search terms for each ad group. The ads will only be shown to potential customers within a selected geographic radius who are requesting information on the makes and models the dealership has available. No wasted clicks on people out of the dealership’s area.
Imagine a customer (in your market area) is sitting at his/her computer and they type in google (or MSN, Yahoo, etc.) the specific used vehicle they are interested in. (example, 2005 Acura RSX) Now also imagine your store owns the very vehicle that the customer is searching for and your vehicle comes up on their screen in one of the first 3 positions. This is exactly what iTurn will do for you. You only pay per click on vehicles that are actually clicked on by suspects in your area, not to list your vehicles on some vehicle listing service where they get “lost”. You select a monthly budget and we do the rest. Why continue to pay for listing services and not know for sure how they are performing for you? Here is what one of our clients says about iTurn.
“We set back to back records in the used vehicle department in June and July in our first two months of using iTurn. We now know, without a doubt, which used vehicles are getting the most action”, says Jim Behar, General Manager, Phil Smith Acura.
The release of iTurn brings us into a whole new market area of inventory management. Simply put, iTurn is designed to help our dealers sell more vehicles quicker at less marketing costs per unit. Listed below are a few of the features and benefits of this great new tool.